Enter your access code to continue
Incorrect access code — please try again.
by Dr. Kadja Manninen
Describe your innovation and provide real customer data. We'll create a fictional persona you can have a live conversation with — then debrief on what you learned.
The more real data you provide, the more accurate the persona.
Working from a real person's profile
Paste what describes their role, experience and organisation. Please remove their name and any contact details first. The persona will be fictional and deliberately different from whatever you paste, so it does not need anybody's identity to work.
The more of this you include, the sharper the persona: their sector and the size of their organisation, how senior they are and who they answer to, what they are responsible for day to day, and the pressures the role puts them under.
Building your customer persona...
Read their profile before you start. Then begin the conversation when you're ready.
Where they are in their decision process:
Here's what you learned from your conversation.
Generating your debrief...